20%
of revenue from email
is the industry benchmark.
Most brands hit 5%.
Email marketing for supplement brands

Your list is
sitting idle.

Most supplement brands leave 20 to 30% of their revenue in their email list. We extract it through campaigns, automation, and retention strategy built specifically for this industry.

Book a Free Email Audit See What We Do
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The Problem

You have a list. You're not using it.

You have 5,000 subscribers. You send maybe one or two emails a month. Your email drives 5 to 10% of revenue at best.

Industry standard for supplement brands is 20 to 25% of revenue from email. That gap costs real money every single month.

The list is already there. The infrastructure is already there. Most brands just don't send enough, don't automate properly, and don't write emails that actually convert. That's what we fix.

Email as % of total revenue

Most brands
7%
With FitFunnel
20-25%
Avg. revenue uplift
within 90 days
+8-15k

What We Do

Email, end to end.

We run your full email operation. That means automations built once that run forever, plus strategic campaigns sent consistently every week.

01 Campaign Management +

8 to 12 campaigns per month, written and sent for you. Product launches, promotions, education, seasonal. Every email has a purpose and every email is built to convert.

We don't batch generic blasts. We segment your list, write copy grounded in how your customers actually talk, and track revenue generated per send.

WeeklyEducational content and brand newsletters
MonthlyProduct launches, seasonal promos, flash sales
OngoingA/B testing subject lines, timing, and offers

Built once. Run forever. Every time a customer takes an action, the right email fires automatically. We build the flows most supplement brands either don't have or built badly.

Welcome4-email sequence from subscribe to first purchase
Post-buy6-email flow handling day 7 doubt, day 21 decision, day 28 reorder
Abandoned3-step cart recovery with urgency and social proof
Win-backReactivation sequence for lapsed customers at 60, 90, 120 days
BrowseProduct view follow-up with benefits and objection handling

Generalist email agencies don't know what pill fatigue is. They don't know that most supplement customers make their stay or cancel decision around day 21, before the renewal even lands.

We build emails that handle the expectation gaps, address doubt at the right moments, and keep subscribers through the first bottle. That's where the LTV actually compounds.

Day 7Early check-in, addressing "is this working?" before it becomes doubt
Day 14Progress framing, what to expect in the next two weeks
Day 21Retention nudge, reinforcement, and subscription upsell

The best copy for your emails is already written. It's sitting in your 4-star and 5-star reviews. The exact words your customers use to describe your product, the objections they had before they bought, the moment it clicked for them.

We extract that language, organise it by theme, and build campaign and automation copy around it. Most brands ignore this entirely. The difference in conversion rates is significant.

The Process

From audit to results
in 90 days.

1
Free Email Audit

We pull up your email platform, show you open rates, click rates, revenue per email, and benchmark it against supplement brand standards. You see exactly where the money is going.

2
Strategy Walkthrough

We map out what we'd do differently, which automations we'd build first, what campaign cadence makes sense for your list. You understand the full plan before signing anything.

3
Month 1: Build

We get access to your Klaviyo, rebuild or build your core automations from scratch, and launch your first campaigns. Everything lives in your account. You own all of it.

4
Month 2 to 3: Compound

A/B testing, list segmentation, optimisation based on real data. Goal is 20%+ of revenue from email within 90 days. If you're not there, we figure out why.

The Work

Emails that actually
get opened. And bought from.

Every email we build is designed to do one thing: generate revenue. Here's a look at what we produce for supplement brands across campaigns and automation flows.

email preview — welcome series
Email description
Email description
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Email Type
Welcome Series
Goal
Drive first purchase
Sequence
Email 1 of 4
What makes it work

Opens with the brand story to build trust, introduces the top sellers with social proof, then closes with a time-limited first-purchase offer. Copy is built from customer review language, not generic ad copy.

Tags
Automation Conversion Day 0
1 / 4

Why FitFunnel

Three things that
actually matter.

Most email agencies will work with any brand in any industry. We don't. This is what you get when the agency actually understands your product category.

01
Supplement brands only

We work with supplement and health brands exclusively. That means we understand pill fatigue, expectation gaps, the day 21 decision point, and why people cancel before the product has time to work. Generalist agencies have to guess at all of this. We don't.

02
Copy built from your reviews

We mine your 4-star and 5-star reviews for the language your customers actually use. The words they reach for to describe your product, their hesitations before buying, and what convinced them. That becomes the foundation of your campaign copy. It converts because it's already proven.

03
We're measured on one thing: email revenue.

If we're not generating 5 to 10x ROI within 90 days, we're not doing our job. Month to month contracts. No lock-in. No account managers. You work with the person doing the work. If the results aren't there, you leave. That keeps us honest.

The Entry Point

Start with a free email audit.

On a 30-minute call, we pull up your email platform and show you exactly what you're leaving on the table. Numbers, benchmarks, specific gaps. Not a generic presentation.

No obligation. If the numbers make sense and you want us to handle it, we'll talk pricing. If not, the insights are yours to keep.

  • Live review of your open rates, click rates, and revenue per email
  • Benchmark against supplement industry standards
  • Walk through of 2 to 3 specific fixes you could make this week
  • Clear picture of what 20%+ email revenue looks like for your list size
Free Audit Call
30 minutes. No slides. Just your actual numbers.
Before the call, you fill out a short form with your monthly revenue, list size, email platform, and current send frequency. We come prepared with your benchmarks already pulled. The call is efficient.
Book Your Free Email Audit

For supplement brands doing 5K to 100K MRR. Month to month retainers. No long contracts.

Pricing

Three tiers.
Discussed on calls.

Pricing isn't listed publicly because it depends on your list size, complexity, and what you actually need. These are the internal tiers. We'll tell you which one fits on the audit call.

Starter
5K to 20K MRR
Brands getting serious about email
  • 6 to 8 campaigns per month
  • Core automations: welcome, post-purchase, abandoned cart
  • Monthly performance reporting
  • Klaviyo management
Month to month. No long contracts.
Growth
20K to 50K MRR
Ready to make email a real channel
  • 10 to 12 campaigns per month
  • Full automation suite including win-back and VIP flows
  • A/B testing on all sends
  • Review mining for copy
  • Bi-weekly strategy calls
Most popular starting point.
Scale
50K to 100K MRR
Full-funnel email operation
  • Unlimited campaigns
  • Custom automation builds
  • Full funnel email strategy
  • Weekly calls
  • Priority support
Custom scope. Book audit to discuss.

Exact pricing is based on your setup. We discuss it on the audit call, after we've seen your numbers.

Get Started

Stop leaving
money in
your list.

Book a free email audit. We'll show you what you're missing and what it's costing you every month you leave it alone.

Book Your Free Email Audit

No obligation. No pitch deck. Just your numbers.